With the aim of publicly announcing the learning outcomes of Multimedia Communication (MMC) students after 4 years of training at the university, and at the same time creating opportunities for student groups to learn and gain insights from experienced individuals in the fields of media and advertising, on the morning of May 10, 2024, the Faculty of Social Sciences & Humanities (FSSH), the University of Foreign Languages - Social Sciences & Humanities (UFLSH), Duy Tan University will organize the Graduation Project Defense for Class K26 in Multimedia Communication. The event will also serve as an opportunity for students of the Journalism and Communication Department to demonstrate their creativity, persistence, and effort in their journey of learning and personal development.

The defense will be attended by Mr. Minh Nhat Nguyen - Director of Henry Nguyen Company (sponsor), MSc. MC Chi Le - CEO of Rong Tien Sa Media, Member of the Executive Committee of the Young Entrepreneurs Association of Da Nang, Head of the Organizing Committee of the Da Nang Tourism Queen Contest, Ambassador of WLin Central Vietnam, Mr. Quoc Khanh Nguyen - Creative Director of Horus Agency. These companies have had connections with the department and university for many years. On the part of Duy Tan University, there will be Dr. Thi Huong Hoang - Vice-Rector of UFLSH, Dr. Vang Duong Nguyen - Head of the FSSH Department, MSc. Ngoc Hanh My Nguyen - Graduation Project Supervisor, along with a large number of faculty members and students.

After more than 40 days of racing against time and facing numerous challenges, with the close support of lecturer Ngoc Hanh My Nguyen, students of Class K26 in Multimedia Communication have reached the finish line with a very successful Graduation Project Defense. Five student groups, each with a different approach, presented creative projects. During the defense, the students acted as agencies to present their proposals along with feasible demos of each project to businesses and brands.

For each group, this presentation was not only an opportunity to share their creative ideas but also a chance to demonstrate their in-depth understanding and skills in designing a media project. The groups had to convince the jury of the feasibility and potential of their projects, as well as their ability to implement and achieve the desired results. Additionally, the demos provided a clear and tangible image of each group's product, allowing the audience to directly experience and evaluate the features and potential of the project. The five projects presented during the defense included:

• The Power Media with the Communication Project Design for the Lifebuoy brand.
• DH Foods Communication Project Design by NNC Agency.
• 11GO Agency with the Communication Project Design for the Cocoon brand.
• Communication Project Design for the Viet Tien brand by ELEVEN Agency.
• Finally, NBO Creative with the Communication Project Design for the Huda beer brand in collaboration with Xanh SM.

In this section, each group had 20 minutes to present their ideas and products. After the presentation, the jury provided feedback and asked direct questions to the groups. The fair and practical evaluations from the professional and experienced jury members offered the most useful feedback, accurately assessing the skills of MMC students in the current job market.

The “Final Pitching Day” was a vibrant event, with the groups surprising the jury with one amazing idea after another. The jury highly appreciated the students' talent, from the well-prepared proposals to the highly professional TVCs and convincing project presentations. MSc. MC Chi Le - CEO of Rong Tien Sa shared, "Rong Tien Sa is ready to hire any of the teams that participated in today's defense. If you want to cooperate with our company, you can contact me after the program."

At the end of the event, the jury selected the outstanding teams to award the Best Video and Best Project prizes. The Best Video award went to NNC Agency, and the Best Project award went to the Huda Beer brand communication project by NBO Creative in collaboration with Xanh SM. Additionally, the jury awarded two Second Prizes and two Third Prizes to the other groups.

This event marks an important milestone for the K26 students, symbolizing the final destination in their learning journey in the field of Communication. It also provides an opportunity for younger students to better understand the nature of real-world media projects, aligning learning with practice as the core principle of the program.