Public Relations (PR) is the implementation of specific works and strategies to establish a bridge between organizations, businesses and communities, customers (current and potential), investors, the media ... to shape and affirm the name, product brand or unit in the entire operation and development process. The economic development along with the breakthroughs of technology in the digital age is also the reason why Public Relations is shaping more and more clearly in the career field.

Position of Study with Da Nang Economics:

Public Relations (Public Relations, abbreviated as PR) is the fact that an organization or business actively manages community relations to create and preserve a positive image of itself. The purpose of public relations is to inform the public, prospects, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable perspective on the organization, leadership, product, or service. Da Nang is a key economic region of the Central Region. The economic development along with the breakthroughs of technology in the digital age is also the reason why Public Relations is shaping more and more clearly in the career field.

Career opportunities:

Public relations analyst and consultant: Undertake jobs such as analytical assistant and report on the unit's internal and external communication environment; assistant develops and implements communication strategies in business, develops human resources, builds and develops brands. You will work at companies, corporate communication management consulting organizations, ministries and departments related to communication. Research and teach PR in higher education institutions, participate in research on issues related to communication, public relations, teaching assistants; The future can become researchers, senior lecturers, managers in the field of training and research in communication and public relations.